Jane Navarria Made Leader of Small Business Sales Strategy and

Citi appointed Jane Navarria (pictured left)?Leader of?Small Business Sales Strategy and Execution.?Jane had been?with the Citi Commercial Business Group, where she was the Business Banking Director for the Mid-Atlantic. ?Over the past year, we have recruited top talent in the industry to increase our business banking capabilities,? said Cece Stewart, President of U.S. Consumer and Commercial Banking (picturd right).

Citi recently released a survey of small business owners. In the survey,?38% of respondents describe the current business climate?as ?extremely intense.? In response to the economic environment, small business owners?are reinventing their businesses to stay competitive by overhauling the products or services they offer (47% of those responding); adjusting their infrastructure, such as technology or staffing (24%);?and beefing up their sales and marketing (18%).?Only a?small amount (7%) said they are reducing pricing. Other steps they took to keep business thriving included keeping updated and knowledgeable about their field (88%);?increasing face time with customers (70%); upgrading computer systems (67%); and?increasing their use of the internet and social media (52%).

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