Negative ads worked. Romney dumped $16 million of negative ads into the state. Gingrich said he thought Romney?s aggression would backfire. It didn't work. Voters thought both candidates aired unfair ads, but of those that thought so of Romney, a far larger proportion voted for him anyway. Also, in the last three days before the election, late-deciding voters went with Romney, suggesting that instead of penalizing him as Gingrich had hoped, they rushed into his arms.?
Source: http://feeds.slate.com/click.phdo?i=44c96c9b662c3ff1c2b0519ca54bc770
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